Executive MBA in Business & IT – Module: Digital Transformation & Entrepreneurship

The main objective of this course is to acquire the basic principles of digital transformation that lead to profitable and sustainable digital business models and processes.

• Digital Transformation: Understanding IT and societal mega trends, like Big Data or The Internet of Things (IoT), and their implications for organizations and markets.
• Digital business models: Combining products and services to create market-oriented packages and aligning business goals with technical realization.
• The effect of digital innovations on business behavior.
• Concepts and examples of creating and maintaining a culture of innovation and execution.

The course is offered in the framework of the Executive MBA in Business & IT as well as a standalone certificate program.