The Economics of Agro-Food Value Chains

Language: English
Location: Online
Duration: Flexible, approx. 6 weeks
Start: Anytime
Cost: 45 EUR
The agri-food industry is growing enormously, but also faces many challenges. In this course, you will learn how the agri-food value chain is taking on the challenge of constantly improving its competitiveness by producing high quality food and products while achieving greater sustainability.

Our course will give you an insight into the following topics:.
The concept of food and agricultural product quality and value to the consumer.
How to conduct market research in this area.
Labeling, branding and pricing strategies and innovation in the agri-food sector.
How sustainability can be used as a competitive advantage through corporate social responsibility.
The role and different types of industry standards.
The different forms of coordination in the chain, especially with regard to the retail and distribution sector.

Quick Info

Enroll in our certificate program on Coursera today and begin your learning journey with us!

Benefits

01

1

In-depth Knowledge

You will gain in-depth insights into the economic aspects of the agri-food value chains and how they tackle the challenges of quality, sustainability and innovation.

02

2

International Experts

You will learn from a group of international experts from renowned universities who will teach you various topics from different perspectives.

03

3

Career Opportunities

You will receive a certificate from Coursera and the Technical University of Munich that certifies your skills in this field and improves your career opportunities.
Agrar Food Value Chain - TUM

Program Overview

You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.
By completing our course, you will expand your skills:
  • You will learn how to assess the quality of food and agricultural products and how it affects the value for you as a consumer.
  • You will learn how to conduct market research in this area and how to analyze consumer needs and preferences.
  • You will develop labeling, branding and pricing strategies as well as innovations in the agri-food sector.
  • You will use sustainability through corporate social responsibility as a competitive advantage and minimize the environmental impact of the value chain.
  • Understand coordination in the value chain and recognize the role and different types of industry standards.

Program:

The Economics of Agro-Food Value Chains

Target group:

People who are interested in knowing how the complex economical aspects of the Agro-Food Value Chains works.

Academic responsibility:

Dr. Hannes Lang, Research Associate, Chair for Governance in International Agribusiness, TUM

Format & Timing:

Flexible, self-paced, approx. 6 weeks when investing 3-4 hours per week

Study location:

Online (Coursera)

Language:

English

Dates:

Anytime

Admission requirements:

Basic knowledge of agriculture and economics would be beneficial but not strictly necessary.

Graduation:

After successful completion of the final exam, participants will receive a certificate from Coursera and the Technical University of Munich.

Program fee:

45 EUR for the Verified Track

Discounts:

Free of charge in the Audit-Track (no Certificate or graded assignments). For more information about pricing models and packages, please visit coursera.org.

Dr. Hannes Lang,
Research Associate, Chair of Governance in International Agribusiness, TUM

Prof. Dr. Luisa Menapace,
Chain of Governance in International Agribusiness, TUM

Dr. Faical Akaichi,
Research Economist, Food Security Deputy Programme Director, Scotland’s Rural College

Dr. Francesco Bimbo,
Research Economist, Department of the Science of Agriculture, Food and Environment (SAFE), Università degli studi di Foggia

Dr. Montserrat Costa-Font,
Research Economist, Programme director of the Food Security MSc, University of Edinburgh.

Dr. Carlo Russo,
Associate Professor of Agricultural Economics at the Department of Economics and Law, University of Cassino and Southern Lazio

Dr. Chenguang Li,
Research Economist, Deputy Provost of Guangzhou-Dublin International College of Life Sciences and Technology (GDIC)

Module 1: Introduction

Module 2: Quality and Consumers

Module 3: Market Research

Module 4: Asymmetric Information about Quality

Module 5: Food Labeling

Module 6: Pricing Strategies and Implications

Module 7: Consumer Behavior and Brand Personality

Module 8: Geographical Indicators

Module 9: Innovation and Quality

Module 10: Corporate Social Responsibility in the Agro-Food Sector

Module 11: Coordination in the Agro-food Value Chain

Module 12: Coordination, Quality and Modern Retail

Module 13: Industrial Standards

Testimonials

  • Imparting comprehensive knowledge about the agricultural and food sector. I greatly appreciate TUM’s efforts to improve the knowledge of people around the world through free education.

    Former participant in the course Economics of Agro-Food Value Chains

  • The course was very intensive. It covered all the aspect of agriculture value-chain. The professor from reputed universities on their field of expertise made the chapter cohesive, conceptual and practical. Thus, enabling the students to understand the circumstances, past, presenent and future scenario in agriculture value chain with industry-based environment. This course is a must for agri-preneurs.

    Former participant in the course Economics of Agro-Food Value Chains

  • Your contact

    Vesna Gajic
    Senior Program Manager, Digital Programs
    Phone: +49 89 289 28474
    Get in touch

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