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Executive MBA in Innovation & Business Creation Class of 2019 Completes Modules “Finance and Accounting” and “Marketing, Sales & Operations”

Our Class of 2019 recently completed two further milestones on their way towards earning their Executive MBA in Innovation & Business Creation. A final on-site period from 16 – 19 November completed the practice-oriented module “Finance and Accounting“. Highlights included a final presentation by investment expert Jost Fischer, in which he shared his wealth of insights as a business leader.

Further practical insights were on the agenda on 17 November during a company visit at Munich-based start-up company Braufässchen, which has built a successful business model around do-it-yourself beer brewing. During the summer period, Braufässchen CEO Dominik Guber had already held an inspiring guest lecture, which prompted the Class to organize this company tour.

A chapter of the Braufässchen success story was actually written here at TUM: In 2012, three TUM students of the UnternehmerTUM (including the qualification program Manage&More) created the innovative start-up. As of now, Braufässchen counts over 30 employees and is distributed in a number of countries across three continents.

The Class of 2019 also recently completed its fourth module, focused on Marketing, Sales & Operations”. With a kick-off on 8 December, the module discussed concepts of efficient marketing and corporate leadership in an era of digital disruption. Focus areas included “Online Marketing“ and “Operations Management”, together with special emphasis on sustainability, including a lecture on “Sustainability Marketing“ presented by Dr. Frank-Martin Belz, Chair for Corporate Sustainability, Brewery and Food Industry.

The coming year will start with the fifth module, covering “Leadership & Cooperation” here in Munich. We wish all of our participants a happy and successful new year 2018.

 

For further information on our Executive MBA in Innovation & Business Creation, please visit the official program website.

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