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Executive MBA: Participants Complete Module on “Organizational Change & Communication”

Our EMBA participants recently completed the second core module of their Executive MBA Program “Organizational Change & Communication”. The week-long module examined how to optimally structure, communicate and lead change in business by delving into both academic theory and real-life case studies.

As with all modules in the Executive MBA for General Management, the module kicked off on a Thursday, running through the weekend and ending on Tuesday afternoon. It was an intense six days with a fully packed agenda, aimed at pushing our participants to the limit.

The teaching in this module was led by Dr. Hans-Joachim Gergs, an expert in Change Management from Audi AG. Accompanied by other professors, Dr. Gergs guided our participants through the module aimed to broaden the understanding of the different methods, instruments, and processes of change management, while taking an efficient approach to communicating these change initiatives.

The focus of these topics included: the socio-scientific analysis of power, as well as the culture and micro politics in organizations. Participants were also asked to consider the psychology of change processes and learned about strategies of change communication; in particular to examine the role of change agents in different industries. The module was rounded off with an examination of how technology and the digital world are influencing change management, and looked towards scenarios for the future of change management.

The module combined seminars on the theoretical approach to these issues with a number of case studies where the participants could utilize these theories, as well as their own experience, to judge how organizational change works in practice.

The module also included a simulation to put the participants in the role of change managers. The exercise saw participants work proactively in groups to create a strategy and communication plan for a company in the midst of disruptive change.

This was further complemented by two exclusive company visits to MaibornWolff and IBM in Munich, where participants were given insights into different company cultures, and a chance to experience how change is facilitated at the top level of industry.

Our participants will now complete a short research assignment that asks them to delve into the challenges of change management by looking for examples in their own companies. We look forward to welcoming them back in September, for our third core module: Finance & Accounting.

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