The potential of crowdsourced products

Prof. Dr. Christoph Fuchs, Professor of Marketing at TUM School of Management, published, together with his co-authors, a highly interesting article about the value of crowdsourcing new products. Crowdsourcing is increasingly used by companies to identify promising ideas that they can translate into winning new products. The researchers found that crowdsourced products sell significantly better when they are promoted that way. But there are also limitations to this effect — it might not work for luxury products or for highly complex products. The article was published in the world-renowned Harvard Business Review (HBR) and can be found here.

The post The potential of crowdsourced products appeared first on Technical University of Munich – School of Management.

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