Business Design & Innovation
at TUM Campus Heilbronn

  • German
  • Online/Distance
  • February 2024
  • 8 weeks
  • 3,900 €

Implementing business innovations successfully

The ever-changing business environment is increasing the pressure on companies of all sizes and industries to continuously improve their products, expand or adapt their product or service portfolio, and respond to new markets. Innovation has therefore become a must-have and is no longer seen as a fancy trend. However, many companies feel overwhelmed by the complexity of the topic. Business Design brings structure to a company’s innovation processes by iterating a specific development process for building new business models, products, services or software applications. Through this process, it closes the gap between ideas and initial sales. The 5 phases “set-up, discover, design, validate & decide” make up the business design process. The result of a business design process is a draft for the management, in which the results of the individual phases, the recommended actions and the decisions are summarized by the sponsor.

Business Design and Innovation is a training education format for innovation managers, organizational developers, intrapreneurs or people interested in innovation in companies who want to establish and apply Business Design as an innovation management system in their company. The program extends over seven weeks, during which the business design process is learned using a practical case study.

Why this program?

The entire process from the initial idea to market entry is covered. The implementation-oriented approach offers participants access to both the many years of practical experience in the private sector and the entire range of scientific findings in this context. The combination of the practical experience of our partner Orange Hills GmbH and the scientific reflection of our lecturers creates a unique program in which not only the necessary methodological skills but also an understanding of the various roles and challenges in dynamic, cross-functional teams are acquired. The event in cooperation with our partner Orange Hills GmbH takes place virtually and at the same time offers a high degree of individual interaction.

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  • Provider: Die TUM Campus Heilbronn gGmbH
  • Academic Responsibility: Prof. Dr. Helmut Krcmar
  • Certificate: Business Design & Innovation Expert
  • Program Fee: 3,900 €
    10% discount for TUM Alumni
  • Target group: Executives, project experts, business developers who want to qualify as innovation managers or who want to establish a structured innovation management system in their company.
  • Access requirements: None
  • Language: German
  • Location: Online, held by the TUM Campus Heilbronn
  • Duration: Each week follows the same routine (all times indicated are HEILBRONN time):
    Mon. (Methodology): 03:00 to 07:00 pm
    Tue. (Stand-Up Meeting): 08:00 to 08:30 am
    Fri. (Reflection): 04:00 to 06:00 pm
    Plus additional time for team coordination and individual project work

    Participating in the online sessions is mandatory in order to get the certificate.
  • Dates: Spring 2024:
    February 23-24, 2024 - Kick-Off at TUM Campus Heilbronn
    May 3-4, 2024 - Final at TUM Campus Heilbronn

    Fall 2024:
    September 13-14, 2024 - Kick-Off at TUM Campus Heilbronn
    November 15-16, 2024 - Final at TUM Campus Heilbronn

*Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consult your personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.

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  • Guiding principles of Business Design
  • Business Design Process
  • Roles involved in Business Design projects
  • Qualitative interviews
  • Market and competitor analysis
  • Developing customer and user profiles
  • Behavioral segmentation
  • Business model development
  • Storytelling
  • Quantitative research
  • Prototyping (Software) for Storytelling and hypotheses-based validation
  • Prototyping (Hardware and sensors) for Storytelling and hypotheses-based validation
  • Financial Sanity Check
  • Management proposal


  • Dr. Bernhard Doll, Orange Hills GmbH
  • Dr. Eleni Georganta, TUM
  • Dr. Karl Rabes, Orange Hills GmbH


Are you interested in this certificate or similar programs? Stay up to date!

Our participation and cancellation policy can be found here.

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Caroline Hoffmann
Division Director Continuing Education Heilbronn

49 7131 26418 305
Caroline Hoffmann

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