Design your business

  • German
  • Online/Distance
  • April and September 2021
  • 6 weeks
  • 1.200 €, Discounts available

From the idea to a company

The foundation of one’s own start-up has been an accepted career path for a long time: our course targets all entrepreneurs who are considering starting their own business and who have already gained professional experience in a conventional work environment. All process steps from customer analysis to storytelling and pitch training are covered. Complex topics are explained in an easy and understandable way and different methods like Design Thinking and Lean Start-up are explained and analyzed. Different types of financing such as Crowdfunding are discussed and tried out. Through the combination of theory and practice, the ability and mindset for any form of innovation is laid. With many modern tools and instruments, the participants will learn how to work out any business idea in a vivid way. In the course, participants study the foundations and theories of establishment processes based on their own idea (may be developed together). The idea brainstorming in the ideation workshop ensures that all participants can work on their own concrete idea during the seminar. The virtual format with only one fixed weekly date offers the possibility to shape the individual further education as independently as possible. At the same time participants can still benefit from the exchange in the group.


  • Provider TUM Campus Heilbronn gGmbH
  • Academic Director: Prof. Dr. Helmut Krcmar
  • Target group Entrepreneurs and future founders looking for a well-founded basic course that not only imparts theoretical knowledge, but also provides practical experience in the implementation of their own idea. A mature own idea is not necessary to start the course, but can be worked on during the course.
  • Tuition fee € 1.200 (10% for Alumni, on request)
  • Language German
  • Dates 2021 Start: Twice per year (2021)
    Duration: 6 weeks.
    Commitment: 1 seminar per week (approx. 120 minutes) plus self-study

    Thu. 15 April, 2021 4:00 - 6:00 pm
    Tue. 20 April, 2021 8:00 - 10:00 am
    Tue, 27 April, 2021 8:00 -10:00 am
    Tue. 4 May, 2021 8:00 -10:00 am
    Tue. 11 May, 2021 8:00 -10:00 am
    Tue. 18 May, 2021 8:00 -10:00 am

    Thu. 23 September, 2021 4:00 - 6:00 pm
    Tue. 28 September, 2021 8:00 - 10:00 am
    Tue. 05 October, 2021 8:00 - 10:00 am
    Tue. 12 October, 2021 8:00 - 10:00 am
    Tue. 19 October, 2021 8:00 - 10:00 am
    Tue. 26 October, 2021 8:00 - 10:00 am
  • Format Online
  • Location Online/distance
  • Requirements None
Apply now


  • Ideation-Workshop
  • Business Model
  • Customer- and Competitor Analysis
  • Meaning of MVPs and Hypotheses
  • Marketing, Financials und Next steps
  • Pitch


Subject to change without notice

Dr. Katharina Willis, TUM

Dr. Katharina Willis has many years of experience in start-up and innovation management and has already successfully accompanied a large number of companies in the start-up phase. Moreover, she also anchored the intrapreneurship spirit in already established companies.


A first taste of the seminar is available in a virtual information event on March 9, 2021.

Interested parties will get a program overview and have the chance to meet the lecturer Dr. Katharina Willis and ask questions about the program.

Have a look at our Event and register now to save your spot at the Virtual Info Session. We are looking forward to e-meet you!


Please note that the program is taught in German.

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