Mastering Digital Transformation compact course
at TUM Campus Heilbronn

  • German
  • Heilbronn
  • On Campus
  • tbd
  • 3.5 days
  • 2,600 €, Discounts available

Capabilities for family businesses and medium-sized companies:
Identifying challenges, developing strategies, and successfully driving transformation.

To ensure competitiveness, companies must adapt to the particular challenges of constantly changing markets and customer needs. With the onset of the Corona pandemic in 2020 at the latest, “digital transformation” has arrived in every company in one way or another. But the topic has been discussed for a long time and has become more relevant due to growing dynamics in all markets. In this context, it is not enough to digitize content. Rather, new approaches as well as solutions for business processes, working methods and corporate structures must be developed.

 

The Mastering Digital Transformation compact course ensures that a quick and needs-based introduction to relevant topics of digital transformation is achieved. Basic applicable methods are taught in order to implement the first small digitalization projects.

Are you interested in a deeper insight into the topics of digital transformation? Then register for one or more in-depth modules of our “Mastering Digital Transformation” seminar series.

Mastering Digital Transformation

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Details

  • Provider: Die TUM Campus Heilbronn gGmbH
  • Certificate: Confirmation of attendance
  • Objective: Provides a holistic overview of digital transformation topics.
    Goal: implement first small digitization projects
  • Target group: The event series is aimed at executives, employees and managers from various functional areas who are involved in the digital transformation process and need a quick, needs-based introduction to the relevant topics.
  • Program fees: 2,600 €
    10% Rabatt for TUM Alumni
  • Access Requirements: Affinity for digital transformation topics.
  • Language: German
  • Academic Responsibility: Prof. Dr. Helmut Krcmar
    Dr. Christoph Geier
  • Dates: September 2025
  • Location: TUM Campus Heilbronn*
    *We reserve the right to offer individual modules as virtual events at short notice.

*In our experience, tax benefits in Germany help many of our program participants finance their education, as they can include up to 50% of tuition and program-related travel expenses in their tax returns. Please speak with your tax advisor for an assessment of your situation. For participants of our programs who reside outside Germany, this may also apply, please clarify the situation with the local tax authorities.

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Content

Objective

Providing a holistic overview about the topics of digital transformation as well as providing directly applicable methods to implement initial digitization projects.

Content focus

  • Determination of the individual basic position
  • Setting out on the digital journey: market and customer trends, innovations and technologies, digital mindset
  • On the digital path: roadmap digital transformation, change management, communication, and culture
  • Challenges, areas of tension, and success factors in the respective areas
  • Reflection on day-to-day business

Lecturers

  • Prof. Dr. Helmut Krcmar
  • Dr. Christoph Geier

Ort

TUM Campus Heilbronn

At the state-of-the-art educational campus of the Dieter Schwarz Foundation in Heilbronn, excellent research and teaching meet the exciting, entrepreneurial challenges in one of Germany’s most innovative regions. With its business faculty, the TUM School of Management, the renowned Technical University of Munich has been represented in the Heilbronn-Franken region since 2018. Research and teaching aim to build bridges between management and technology in a dynamic, international environment. Since 2020, research has been conducted at the Center of Digital Transformation and the Global Center for Family Enterprise on the key topics of managing digital transformation and family businesses.

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Please note that the program is taught in German.

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Caroline Hoffmann
Division Director Continuing Education Heilbronn

49 7131 26418 305
Caroline Hoffmann

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