Business Design & Innovation
| Language: | German |
| Location: | Online, Heilbronn |
| Duration: | 8 weeks |
| Start: | On request |
| Cost: | 3,900 EUR |
Innovation is a “must-have” for companies of all sizes and industries in order to survive on the market in the long term. However, innovation work requires a special approach in order to deal effectively and efficiently with uncertainties.
Our “Business Design & Innovation” certificate course prepares you for precisely this. You will learn how business design brings structure to a company’s innovation processes in order to gradually reduce uncertainties. At the end of the course, you will have a fact-based, validated draft decision for the management, which shows the results of the individual phases as well as a clear recommendation for action for the new business innovation.
At the same time, you will learn about the changing roles, developments and challenges in dynamic, cross-functional teams that the business design model entails. You will be trained and supported on the basis of the latest scientific findings on the respective special features and possible challenges of agile team development in the context of business design.
Benefits
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Practice and Science
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Interaction and Feedback
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Certificate from TUM
Program Overview
Here you will find information on the aims of this course and its content.Here you will find information on dates, requirements and other general conditions for the certificate program.Program:
Business Design & Innovation
Provider:
Die TUM Campus Heilbronn gGmbH
Academic Responsibility:
Prof. Dr. Helmut Krcmar
Target group:
Executives, project experts, business developers who want to qualify as innovation managers or who want to establish a structured innovation management system in their company.
Program fee:
3,900 EUR*
Language:
German
Discounts:
10% discount for TUM Alumni
Dates:
On request
Study location:
Online, held by the TUM Campus Heilbronn
Format & Timing:
Each week follows the same routine (all times indicated are HEILBRONN time):
Monday (Methodology): 03:00 to 07:00 pm
Tuesday (Stand-Up Meeting): 08:00 to 08:30 am
Friday (Reflection): 04:00 to 06:00 pm
Plus additional time for team coordination and individual project work
Access Requirements:
Participating in the online sessions is mandatory in order to get the certificate.
* Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consult your personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.
Get to know our experienced lecturers who will teach you the certificate content and with whom you will work.Dr. Bernhard Doll,
Orange Hills GmbH
Dr. Eleni Georganta,
TUM
Dr. Karl Rabes,
Orange Hills GmbH
Find out how the program is structured and what content you can expect.Module 1: Guiding principles of Business Design
Module 2: Business Design Process
Module 3: Roles involved in Business Design projects
Module 4: Qualitative interviews
Module 5: Market and competitor analysis
Module 6: Developing customer and user profiles
Module 7: Behavioral segmentation
Module 8: Business model development
Module 9: Storytelling
Module 10: Quantitative research
Module 11: Prototyping (Software) for Storytelling and hypotheses-based validation
Module 12: Prototyping (Hardware and sensors) for Storytelling and hypotheses-based validation
Module 13: Financial Sanity Check
Module 14: Management proposal
Info Sessions
Partner
Orange Hills
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Your contact
Lara WeinertPhone: +49 7131 26418 318
