Design your Business

Language: German
Location: Heilbronn, Online
Duration: 5 weeks
Start: On request
Cost: 1,200 EUR
From the idea to your own company

The “Design your Business” certificate program is aimed at anyone who dreams of starting their own business and has already gained professional experience in a conventional working environment. In our course, you will gain a comprehensive insight into all steps of business design – from customer analysis and storytelling to pitch training.

We make a point of explaining complex concepts in a way that is easy to understand. We highlight various methods such as design thinking and lean start-up and discuss different financing options such as crowdfunding.

By combining theory and practice, you will develop the skills and mindset to turn innovative ideas into reality. With the help of modern tools and instruments, you will learn how to clearly develop business concepts.
At the end of the seminar, participants have the opportunity to present their work to an expert jury and receive valuable feedback.

Quick Info

Here you will find all the information you need for this course.

Benefits

01

1

Focus On Your Business

You will develop the basics and theories of start-up processes based on your own business idea.

02

2

Networking

The attendance days at the TUM Campus Heilbronn guarantee a motivating start and conclusion of the seminar as well as the opportunity to network.

03

3

Start-up Support

Following the basic seminar, you will be accompanied and supported for three months by application-oriented coaching (6 individual appointments) for your start-up.

Program Overview

You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.

Program:

Design your Business

Provider:

Graduation:

After completing this program, you will receive a certificate from TUM Campus Heilbronn gGmbH.

Target group:

Entrepreneurs and future founders looking for a well-founded basic course that not only imparts theoretical knowledge, but also provides practical experience in the implementation of their own idea. A mature own idea is not necessary to start the course, but can be worked on during the course.

Program fee:

Foundation Seminar: 1,200 EUR
Practice Module: 800 EUR* (optionally bookable; The offer can only be booked in combination with the five-week foundation seminar)

If booked together: Foundation Seminar + Practice Module: 1,690 EUR*

Practice module:

Following the Foundation Seminar, dates will be arranged individually

Language:

German

Discounts:

10% discount for TUM Alumnin partners (see below).

Dates:

Foundation Seminar: Dates on request
Practice Module: Following the Foundation Seminar, dates will be arranged individually

Study location:

at TUM Campus Heilbronn and virtually

Format & Timing:

Blended-learning

* Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consult your personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.  

Dr. Katharina Willis, TUM
Dr. Katharina Willis has many years of experience in start-up and innovation management and has already successfully accompanied a large number of companies in the start-up phase. Moreover, she also anchored the intrapreneurship spirit in already established companies.

Foundation Seminar
  • Ideation-Workshop (Idea-Brainstorming & Netzworking)
  • Business Model
  • Customer- and Competitor Analysis
  • Meaning of MVPs and Hypotheses
  • Marketing, Financials und Next steps
  • Pitch session in front of an expert jury and joint conclusion of the seminar
Practice Module
Practice-oriented coaching and integration into the Campus Founders network
  • 2 x coaching per month
  • Access to Campus Founders mentor network
  • Participation in Campus Founders events and methodology workshops
  • Access to Campus Founders community
  • Program duration: 3 months

Partners

  • Your contact

    Caroline Hoffmann
    Division Director Continuing Education Heilbronn
    Phone: +49 (7131) 26418 305
    Get in touch

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    Ansprechpartnerin Caroline Hoffmann

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