The Economics of Agro-Food Value Chains

  • English
  • Online/Distance
  • variable, self-paced
  • 46 €

Deep insights of how the agro-food value chain approaches the challenges

As the Agro Food industry is enormously growing, the industry is facing many challenges as well. In this course, you will learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability.

Why this program?

The concepts which are required to be taught in this course can only be get cleared if they are practically taught in a modern sequential manner. Also,this course is taught by a group of international experts from Universities in Italy, Germany, Ireland, Scotland and the Netherlands. Each of them will give you insights into a specific topic related to food quality and the organization of the agro-food value chains.

Moreover the course contains the following topics on which you can have a command on –
• The notion of quality for food and agricultural products and consumer value.
• How to conduct market research in this field.
• Labelling, branding and pricing strategies, as-well as innovation in the agro-food sector.
• How sustainability can be used as a competitive advantage through corporate social responsibility.
• The role and different types of industrial standards.
• The different forms of coordination in the chain, in particular with regard to the retailing and distribution sector.


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  • Provider: TUM Institute for LifeLong Learning
  • Certificate: After successful completion of the final exam, participants will receive a certificate from Coursera and the Technical University of Munich.
  • Format: Online, self-paced
  • Language: English
  • Dates: The course is self-paced. The enrollment is possible anytime.
  • Program Fee: The program fee is 46€. Access to lectures and assignments depends on your type of enrollment. If you take the course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit.
  • Access Requirements: Basic knowledge of agriculture and economics would be beneficial but not strictly necessary.
  • Target group: People who are interested in knowing how the complex economical aspects of the Agro-Food Value Chains works.
  • Duration: 6 weeks
  • Academic Responsibility: Dr. Hannes Lang, Research Associate, Chair for Governance in International Agribusiness, TUM

*Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consultyour personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.



  • Module 1: Introduction
  • Module 2: Quality and Consumers
  • Module 3: Market Research
  • Module 4: Asymmetric Information about Quality
  • Module 5: Food Labeling
  • Module 6: Pricing Strategies and Implications
  • Module 7: Consumer Behavior and Brand Personality
  • Module 8: Geographical Indicators
  • Module 9: Innovation and Quality
  • Module 10: Corporate Social Responsibility in the Agro-Food Sector
  • Module 11: Coordination in the Agro-food Value Chain
  • Module 12: Coordination, Quality and Modern Retail
  • Module 13: Industrial Standards


Audit track

  • Price: Free
  • Access to course material: limited
  • Shareable certificate upon completition: No
  • Graded assignments and exams: No

Verified track

  • Price: €46
  • Access to course material: unlimited
  • Shareable certificate upon completition: included
  • Graded assignments and exams: included


  • Dr. Hannes Lang, Research Associate, Chair of Governance in International Agribusiness, TUM
  • Prof. Dr. Luisa Menapace, Chain of Governance in International Agribusiness, TUM
  • Dr. Faical Akaichi, Research Economist, Food Security Deputy Programme Director, Scotland’s Rural College
  • Dr. Francesco Bimbo, Research Economist, Department of the Science of Agriculture, Food and Environment (SAFE), Università degli studi di Foggia
  • Dr. Montserrat Costa-Font, Research Economist, Programme director of the Food Security MSc, University of Edinburgh.
  • Dr. Carlo Russo, Associate Professor of Agricultural Economics at the Department of Economics and Law, University of Cassino and Southern Lazio
  • Dr. Chenguang Li, Research Economist, Deputy Provost of Guangzhou-Dublin International College of Life Sciences and Technology (GDIC)

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