Deepen your understanding of marketing, law, and business ethics, and learn about their interrelation. You will also bring together different views, frameworks, and ethical decisions and thus strengthen your competence in working with stakeholders in marketing.
This 5-day course is part of the Executive MBA in Business & IT, however, it can also be booked as an individual Certificate Program. The course consists of a mixture of theory and practice – Professors and researchers from TUM and our partners provide the academic knowledge, which is then enriched with practical insights from the industry side. In addition, group work, discussions and personal development components enhance the learning experience.
The course is offered in the framework of the Executive MBA in Business & IT.