Market, Law & Ethics

  • English
  • St. Gallen
  • On Campus
  • March every year
  • 3200 €, Discounts available

Deepen your understanding of marketing, law, and business ethics, and learn about their interrelation. You will also bring together different views, frameworks, and ethical decisions and thus strengthen your competence in working with stakeholders in marketing.

This 5-day course is part of the Executive MBA in Business & IT, however, it can also be booked as an individual Certificate Program. The course consists of a mixture of theory and practice – Professors and researchers from TUM and our partners provide the academic knowledge, which is then enriched with practical insights from the industry side. In addition, group work, discussions and personal development components enhance the learning experience.

The course is offered in the framework of the Executive MBA in Business & IT.

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Details

  • Certificate: Market, Law & Ethics
  • Target group: Executives in the digital age
  • Duration: 5 Days
  • Program Fee: 3,200 €* (standard) 10% discount for employees of BMW Group in Germany
    2,950 €* (EuroCIO or VOICE e.V. members and TUM alumni)
  • Language: English
  • Application process: Please note: You will receive confirmation of whether you are approved to attend the Certificate program approximately 2 weeks prior to the start of the course.
  • Admission Requirements: Participants must hold a Master's entry qualification (i.e. Bachelor’s degree, Diploma, Magister or “Staatsexamen” as well as at least three years of full time professional work experience. Initial leadership experience provides participants with further advantages.
  • Dates: March 06 – 10, 2023
  • Location: University of St.Gallen (Switzerland)
  • Format: On campus

*Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consult your personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.

Content

  • Marketing, law and business ethics: interrelation of the topics.
  • Dilemmas and wicked problems: legal frameworks and ethical dilemmas when offering products or services in a market.
  • Stakeholders in Marketing: bringing together different views, frameworks and ethical decisions.
  • The legal framework for markets with regard to ethical decision making.
  • Decision making in critical situations: business ethics and sustainability.

LECTURERS

  • Prof. Dr. Dennis Herhausen, University of St. Gallen
  • Prof. Dr. Isabelle Wildhaber, University of St. Gallen

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Our participation and cancellation policy can be found here.

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On-campus courses and Covid-19

We look forward to resuming our on-campus Certificate Programs within the first months of 2022 and to welcoming many of our participants in person. However, we will continue to follow safety-measures and restrictions introduced to help combat the Covid-19 pandemic. This may require that we deliver some modules in a virtual or blended format. We will ensure registered participants are kept informed about any changes required and will strive to provide a safe environment and a seamless learning experience. If you have any questions about the current situation, please do not hesitate to contact one of our program managers.

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Nicole Reinhold
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+49 89 289 26751
Nicole Reinhold

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