Strategizing in Turbulent Environments

Language: English
Location: Garching near Munich
Duration: 3 Days & 1 Coaching Session
Start: 29 October 2025
Cost: 3,290 EUR
ECTS: 5
Leaders, managers, and decision makers find themselves in a world that is characterized by VUCA – volatility, uncertainty, complexity, and ambiguity.

How can you still make great decisions, steer the right actions and reach successful results? Our Certificate Program “Strategizing in turbulent environments” delivers a deep understanding of what it really means to decide and act in a VUCA world.

You will learn how firms get to decisions with which they compete and disrupt industry structures and entire industry definitions. In addition, you will gain insights into how firms struggling from competition can get to decisions on how to defend and respond to competitors from inside and outside their industry.

5 ECTS credits possible:
The certificate program is eligible as an elective for our Executive MBA students if you do both the module and the project work with coaching session.

Quick Info

Here you will find all the information you need for this course.

Benefits

01

1

Find orientation

Digital disruption, climate change, pandemics, political instability: Our program helps practitioners to find orientation and make decisions in turbulent times.

02

2

Project work with coaching

After the end of the formal program, you can take part in a coaching session with Prof. Dr. Hutzschenreuter, to work on a current personal or organizational challenge.

03

3

Strong expertise

Academic Director Prof. Dr. Thomas Hutzschenreuter is an expert in international strategic management. He has earned the TUM’s Executive Education Award for Teaching Excellence in 2018 and 2023.

Program Overview

You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.

Testimonials

  • The program provided an excellent environment to learn new methods how to consider unforeseeable changes in the competitive environment. I liked especially the opportunities to reflect the learning with practical examples, and the personal coaching for an own case.

    Dr.-Ing. Martin Haller
    MBA, Senior Director Strategic Projects, Infineon Technologies AG

  • SITE has not only given me a deeper understanding of the core elements of successful strategizing, but has also provided me with valuable concepts and tools that enable me to transfer this knowledge to my everyday professional life. In particular, I liked the combination of teaching and practice-oriented workshops.

    Dr. Anke Susanne Hoffmann
    Director Strategy & Digital Management Audio / Penguin Random House Verlagsgruppe GmbH

  • Strategy is about making choices, where to go and where not. In particular, in turbulent environments you need a clear orientation. Otherwise you will end up with everything and nothing. The Strategizing in Turbulent Environments program equips with such an orientation.

    Prof. Dr. Thomas Hutzschenreuter
    Chair of Strategic and International Management, TUM School of Management

  • Your contact

    Berk Baltaci
    Program Manager
    Phone: +49 (0) 89 289 26752
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