Strategizing in Turbulent Environments

Language: English
Location: Garching near Munich
Duration: 3 Days & 1 Coaching Session
Start: several runs available
Cost: 3,619 EUR
ECTS: 5
Leaders, managers, and decision makers find themselves in a world that is characterized by VUCA –a volatility, uncertainty, complexity, and ambiguity.

How can you still make great decisions, steer the right actions and reach successful results? Our Certificate Program “Strategizing in turbulent environments” delivers a deep understanding of what it really means to decide and act in a VUCA world.

You will learn how firms get to decisions with which they compete and disrupt industry structures and entire industry definitions. In addition, you will gain insights into how firms struggling from competition can get to decisions on how to defend and respond to competitors from inside and outside their industry.

5 ECTS credits possible:
The certificate program is eligible as an elective for our Executive MBA students if you do both the module and the project work with a coaching session.

Quick Info

Here you will find all the information you need for this course.

Benefits

01

1

Find orientation

Digital disruption, climate change, pandemics, political instability: Our program helps practitioners to find orientation and make decisions in turbulent times.

02

2

Project work with coaching

After the end of the formal program, you can take part in a coaching session with Prof. Dr. Hutzschenreuter, to work on a current personal or organizational challenge.

03

3

Strong expertise

Academic Director Prof. Dr. Thomas Hutzschenreuter is an expert in international strategic management. He has earned the TUM’s Executive Education Award for Teaching Excellence in 2018 and 2023.

Program Overview

Here you will find all key information about the program. The following details on the curriculum, program structure, and faculty reflect the program’s current state. As part of our commitment to continuous improvement, the program is regularly reviewed and updated to incorporate the latest academic insights and evolving needs of professional practice.
  • You will learn to understand and analyze the unique challenges and dynamics in turbulent business environments, including disruptive technologies, changing market conditions and increasing global uncertainties.
  • You will develop skills to create strategies that help organizations successfully adapt to changing circumstances and seize opportunities in turbulent markets.
  • You will develop an in-depth understanding of different strategy approaches and tools that can be applied in dynamic environments.
  • You will learn how to identify, assess and manage risks in turbulent environments to strengthen an organization’s resilience and flexibility and ensure long-term success.
  • You will be able to derive strategies and recommended actions to help organizations develop and implement competitive strategies in uncertain and volatile markets to ensure long-term growth and competitive advantage.

Program:

Strategizing in Turbulent Environments

Target group:

The program addresses professionals who take decisions in companies and organizations that are surrounded by turbulent environments. Are you a founder or a CFO team member? Do you lead transformation processes? Do you work in business development or lead a strategic business unit? Do you lead a mid-size incumbent, or a traditional company in virulent environments? Then this program is the right one for you.

Academic responsibility:

Prof. Dr. Thomas Hutzschenreuter
Professur Strategic and International Management, TUM School of Management

Format & Timing:

Blended-learning, 3 days & 1 coaching session

Study location:

Garching near Munich

Language:

English

Dates:

This module is offered multiple times per semester – select the run that works best for you.

Winter semester 2026/2027 – 1st run (fully booked)
4 – 6 November 2026 (On-campus Seminars)
3 / 4 December 2026 (Online project work + individually scheduled coaching session)

Winter semester 2026/2027 – 2nd run
11 – 13 November 2026 (On-campus Seminars)
17 / 18 December 2026 (Online project work + individually scheduled coaching session)

Summer semester 2027
15 – 17 March 2027 (On-campus Seminars)
27 / 28 April 2027 (Online project work + individually scheduled coaching session)

Winter semester 2027/2028 – 1st run
27 – 29 October 2027 (On-campus Seminars)
2 / 3 December 2027 (Online project work + individually scheduled coaching session)

Winter semester 2027/2028 – 2nd run
3 – 5 November 2027 (On-campus Seminars)
7 / 8 December 2027 (Online project work + individually scheduled coaching session)

Application deadline:

1 month before the module starts

Admission requirements:

To be eligible, applicants are required to hold a first academic degree, such as a Bachelor’s degree (minimum 180 ECTS). In addition, candidates must demonstrate at least three years of relevant full-time professional work experience acquired after completing their first degree. Prior leadership experience is not a formal requirement but is considered an advantage during the admissions review. Proficiency in English is required.

Graduation:

After successful completion of the final exam, participants will receive a certificate from the Technical University of Munich.

ECTS:

5 ECTS

Creditability:

The certificate can be used to earn 5 ECTS credits that are applicable to the Executive MBA programs at the Technical University of Munich. In order to receive 5 ECTS, you need to participate in the coaching session.

Program fee:

Seminar (on campus): 3,619 EUR
Project work with personalized coaching extension (online): 500 EUR.

If you book the seminar and extension from the beginning, the whole program will cost you 3,819 EUR.

Note for EMBA students:
If this certificate program is taken as an elective module, the participation fee is included in the EMBA tuition. You can select this option during the registration process.

Discounts:

10% discount for TUM Alumni and members or employees of our strategic cooperation partners (see below).
*Based on our experience, the German tax benefits help many participants self-finance their education, as these can be worth up to 50% of tuition fees and program-related travel costs. Please consult your tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.  
Prof. Dr. Thomas Hutzschenreuter
Professur Strategic and International Management, TUM School of Management
Understanding strategizing in turbulent environments
  • What is Strategizing in Turbulent Environments?
  • Identifying the challenge
  • Developing strategy
  • Outlook on executing
Strategizing as winning and defending market positions
  • Turbulent environments, surprise & response
  • Understanding, winning & defending
  • Workshop
  • Debriefing and reflection
Strategizing flexibility
  • Four areas of flexibility
  • Workshop
  • Debriefing

Testimonials

  • SITE has not only given me a deeper understanding of the core elements of successful strategizing, but has also provided me with valuable concepts and tools that enable me to transfer this knowledge to my everyday professional life. In particular, I liked the combination of teaching and practice-oriented workshops.

    Dr. Anke Susanne Hoffmann
    Director Strategy & Digital Management Audio / Penguin Random House Verlagsgruppe GmbH

  • Strategy is about making choices, where to go and where not. In particular, in turbulent environments you need a clear orientation. Otherwise you will end up with everything and nothing. The Strategizing in Turbulent Environments program equips with such an orientation.

    Prof. Dr. Thomas Hutzschenreuter
    Chair of Strategic and International Management, TUM School of Management

  • The program provided an excellent environment to learn new methods how to consider unforeseeable changes in the competitive environment. I liked especially the opportunities to reflect the learning with practical examples, and the personal coaching for an own case.

    Dr.-Ing. Martin Haller
    MBA, Senior Director Strategic Projects, Infineon Technologies AG

  • Your contact

    Berk Baltaci
    Program Manager
    Phone: +49 (0) 89 289 26752
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