Mastering Digital Transformation in Heilbronn - TUM Executive & Professional Education

Mastering Digital Transformation

Language:	German
Location:	Heilbronn
Duration:	8 modules (2 days per module)
Start:	On request
Cost:	1,500 EUR

Skills for family businesses and SMEs:
Recognizing challenges, developing strategies and successfully driving the transformation forward

The “digital transformation” has arrived in every company in one form or another. It is not enough to digitalize content; instead, new solutions must be found for business processes, working methods and corporate structures.

In our “Mastering Digital Transformation” program, you will receive a holistic overview of digital transformation. Together we look at all relevant perspectives, such as strategy, leadership, technology and change management.

Compact course In the compact course, we give you a quick and needs-based introduction to relevant digital transformation topics. The course provides you with basic, applicable methods for implementing your first small digitalization projects.

In-depth modules Each in-depth module is dedicated to a specific topic: digital strategy, digital technologies, sustainability, customer experience, digital process design, platform economy and transformation and change management. Practical exercises will help you to consolidate what you have learned so that you can incorporate it into your day-to-day business.”

Quick Info

Here you will find all the information you need for this course.

Navigation

Benefits

01

1

Holistic Overview

In addition to a comprehensive overview of the topics of digital transformation, you will learn applicable methods for implementing initial digitalization projects.

02

2

Individuality

Choose the topics that meet your individual needs from eight different modules.

03

3

Excellent Research

Benefit from the excellent research and teaching at the Technical University of Munich and the entrepreneurial environment of the TUM Campus Heilbronn.

Program Overview

You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.

Learning Objective
Here you will find information on the aims of this course and its content.

With our “Mastering Digital Transformation” course, you will achieve the following goals:

Provide you with a holistic overview of digital transformation topics.

We provide you with directly applicable methods that enable you to implement your first digitalization projects.

In various in-depth modules, you will acquire practical methodological knowledge on the topics of digital strategy, digital technologies, sustainability, customer experience, digital process design, platform economy as well as transformation and change management.

Recognize, evaluate and design the challenges, design elements and objectives of digital transformations in your company.

Details
Here you will find information on dates, requirements and other general conditions for the certificate program.

Program:

Mastering Digital Transformation

Provider:

Die TUM Campus Heilbronn gGmbH

Certificate:

Confirmation of attendance

Academic responsibility:

Prof. Dr. Helmut Krcmar
Dr. Christoph Geier

Target audience:

The event series is aimed at executives, employees and managers from various functional areas who deal with specific issues in the context of company-wide digital transformation processes. Equally it is directed to the overarching transformation management and the company management itself, who are responsible here and need an overall view of the challenges of the digital age in order to make the right decisions.

Participation fees:

Booking of 1 module: 1,500 EUR
Booking of 2 modules (i.e. Track 4): 2,650 EUR
Booking of 3 modules (i.e. Track 2): 3,850 EUR
Booking of 4 modules (i.e. Track 3): 5,000 EUR
Booking of 5 modules (i.e. Track 1, 5): 6,150 EUR
Booking of 8 modules: 9,600 EUR

Language:

German

Discounts:

10% discount for TUM Alumni

Dates:

In-depth modules: 2 days per module, starting in 2024, dates upon request

Study location:

TUM Campus Heilbronn*
*We reserve the right to offer individual modules as virtual events at short notice.

Format & Timing:

5 different topic-focused tracks each consisting of a combination of 2 to 5 modules
1) Each module has a self-contained, thematic focus and can also be booked individually
2) The order if the modules in the track can be changed
3) The tracks can be supplemented by further modules

*Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consult your personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.

Lecturers
Get to know our experienced lecturers who will teach you the certificate content and with whom you will work.

Structure
Find out how the program is structured and what content you can expect.

Due to the overall character of digital transformations and taking into account the requirement of concrete role responsibilities in the company, a targeted combination of several modules is recommended as an effective training measure.

Below you will find five recommendations for an optimal combination of modules, depending on the position and area of responsibility. However, each module is self-contained and can be booked in addition to each track or separately. The order of the modules in the track does not necessarily have to be followed.

Goals of the topic-focused tracks

Based on an overall understanding of digital transformation in terms of its programme characteristics, design elements and modes of action, participants learn in this topic-specific track …

Track 1: The relevant concepts and methods with regard to the conception, planning and management of a digital transformation, including new working and management methods, which are to be established in the company in the long term and initiate an ongoing change process.

Track 2: How, by means of a consistently developed digital strategy, the necessary steps for operational implementation and accompanying cultural adaptation can be planned, designed and implemented, which are essential for corporate change.

Track 3: How digitalization affects the design of customer, business and support processes, which adjustments to structures and processes result from this and what is expected from IT in particular. Based on this, methods and approaches are taught to plan and control the necessary adjustments to IT support and IT architectures.

Track 4: Which special features result from this for finance and controlling and how those responsible for this can both appropriately map and support this company-wide adjustment process.

Track 5: How customer and business processes can be specifically redesigned and optimised using digital technologies, which adjustments result from this, which new working and management models should be taken into account and how the cultural change in action and thinking must be accompanied by communication.

Digital Strategy & Business Models – From market & trend to strategy

Objective

Participants learn how to develop and concretize a digital strategy based on the market, competitive and technology trends as well as the individual starting point and the specific objective of a company.

Market, trend & competition analysis
Business models & business model innovations
Potential analysis digital transformation
Development of a digital strategy
Digital maturity & roadmap

Sustainability – From digital transformation to sustainability

Objective

Identify how digital transformation supports the integration of sustainability into existing organisational structures and how sustainability can be integrated into the digitalisation process.

Dynamics of digital transformation and sustainability
Information systems within the circular economy
necessary change processes and innovations
IT for green vs. green for IT

Customer Journeys & Experience – From strategy to customer journey

Objective

Participants will learn about the concept of customer journeys as a driver of customer-centric business innovation and how to develop customer journeys systematically and creatively at the same time.

Introduction: Innovation, Design Thinking & Customer Experience
Customer journey baselining
Customer journey reimagination
Customer journey business case development
Customer journey plan & build
Customer journey industrialization & scaling

Digitization of the core business – From the customer journey to the capability platform

Objective

Participants learn how to systematically analyze the design elements of a company’s existing business and operating model, identify and evaluate potential for digital transformation, and plan implementation.

Organization, process & system analysis
Customer journey design & requirements engineering
Capability & platform design
Digital ecosystem design & governance
Activity/ investment planning

Enabler: Digital Technologies – From technical potential to digital platform

Objective

Participants will gain an overview of technological trends driving digital transformation as well as an in-depth insight into the modes of action and areas of application of the technology fields Advanced Analytics/AI, SOA/Microservices and Infrastructure/Cloud and how these can be used to systematically drive the modernization of enterprise architectures.

Trends & potentials of digital technologies
Deepening of digital technologies: Advanced Analytics & AI, SOA & Microservices, Infrastructure & Cloud
Digital architecture analysis & design
Entreprise architecture management
Entreprise architecture modernisierung

Enabler: New ways of working – From “tribal culture” to tribes

Objective

Participants will learn about the concept of agility and how these influence ways of working/processes, leadership methods and organizational structures. They will also learn how such new concepts are introduced and integrated into existing structures.

Introduction agility and holocracy
Organizational & leadership structures
Design of agile work & organizational models
Establishment of hybrid work models

Steering Digital Transformation – From digital pilot to scaling

Objective

Participants learn how to plan, organize, and manage a company-wide digital transformation as a program.

Governance models for digital transformation management
Planning & governance of digital transformation
Agile governance of digital transformation
Negotiation methods

Cultural Change & Communication in Digital Transformation – From participation to co-creation & experience

Objective

Participants learn about the special features and core elements of working in the digital age – such as agility, customer journeys, digitization – and how these influence corporate culture and individual behavior. Essential fields of action – communication, leadership, enablement – are explained and the necessary change programs are developed.

Communication & change in digital transformations
Change management methods
Design and planning of communication concepts
Resilience in change projects

Testimonials

Your contact

Caroline Hoffmann

Division Director Continuing Education Heilbronn

Telefon: +49 (7131) 26418 305

Email: weiterbildung@tumheilbronn-ggmbh.de

Get in touch

Other programs that might also interest you

Strategizing in Turbulent Environments

Our Certificate Program “Strategizing in turbulent environments” delivers a deep understanding of what it really means to decide and act in a VUCA world. You will learn how firms get to decisions with which they compete and disrupt industry structures and entire industry definitions.

Read more
Design your Business

The “Design your Business” certificate program is aimed at anyone who dreams of starting their own business and has already gained professional experience in a conventional working environment. In our course, you will gain a comprehensive insight into all steps of business design – from customer analysis and storytelling to pitch training.

Read more
Executive MBA

Challenge your personal development and leadership skills. Our Executive MBA program supports you in expanding your understanding of future-oriented technologies in management. Start your Executive MBA journey now.

Read more